So let’s look at the inspiration behind PvZ. But you should try to innovate too – the best games are a combination of copying, to be familiar, while also trying to be different, to be fresh. Great games like PvZ rarely come from no where. It’s okay to be inspired by other games.And that’s actually the first lesson of this presentation…. In fact, the inspiration started while he was still working at Blizzard, before he joined PopCap. George was working on this in total for nearly 4 years. Really just these 4 people - George, Tod, Rich, and Laura.The other thing that’s unusual about this game is how long it took to create. What’s unusual for a game this popular, however, is how small the team was who built it. He was the designer of the game, and was really involved in nearly every aspect of its creation. So who was the mastermind behind PvZ?This man….One thing that’s unusual is how well Greater China has done in terms of sales here in APACThis giant spike here is iPhone sales… but what’s unusual is how well Greater China is represented.This is the first time we’ve ever had significant sales revenue from China.We’ve also won a lot of awards for this game….Has anyone see this video in the corner? It’s actually one of my favorite viral videos – a bunch of students from Harbin, China, created a live action recreation of PvZ. What we weren’t prepared for was how popular it would be with fans - here are just a random sampling of some examples of that popularity, mostly images we found on the Internet.Before I start talking about how it was built, let me first share some numbers.This has been the fastest selling game in our history.Since the original PC launch we have launched it on iPhone, iPad, and we just announced this week the Xbox versions is coming soon too.Here’s a quick trailer that shows off the basic game play… Your house is being attacked by Zombies, and the only way to defend yourself is to plant these strange plants which fight for you.Part of what has made the game so successful is its strange sense of humor – it’s a fun game, but it’s also a very funny game. Well, for that one person who has not played it, PvZ is a pretty unusual game.Who here has played PvZ before? Who has NOT played PvZ? Including some secrets about the making of PvZ that have never been shared in public before.So I hope you enjoy this talk as much as I’ve enjoyed making it.But first, I have to ask. Even though I can’t tell you any details yet!!And as part of building this new game, we’ve learned a lot about PvZ, and we’ve thought a lot about why PvZ was such a great game.And so today, I’m going to share with you some of what we’ve learned…. So I can tell you that our team here in Shanghai IS working on a cool new PvZ game just for china…. I was not part of the team that built this game.However, I am responsible for PopCap’s business here in China, as well as the rest of Asia, and in China, this is our most popular game. I wish I could tell you that I personally created Plants vs.Creepy Ghouls and Gardening ToolsAttack of the Vegan Zombies!.Gang Green Thumb (repeat with different spelling).
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